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Dragon Alliance

Youthful, cutting-edge, active eyewear....

Dragon Alliance

Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product, while remaining connected to their core consumers.

Circa 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. With his enthusiasm and knowledge of the youth lifestyle market, Dragon Eyewear was launched and later evolved into a full line of sunglasses, snow goggles and moto goggles. Twenty years later Dragon is still run with the same passion as when it began.

Through it all, Dragon has continued to be true to its roots. Original snow team rider Jamie Lynn, along with Dragon’s first surf team rider, Shane Dorian, remain on the team roster today. With top-tier product and athletes in mind, Dragon’s roster has grown to include some of the best surfers, snowboarders, moto riders, and wakeboarders in the world.


Performance and adaptive technology- with any sport

New to the market is Dragon’s H2O Floatable Lens Collection, with frames made from lightweight material that allow your sunglasses to stay afloat in the ocean, pool and lake. Featuring Performance Polar lenses on five of their top styles, the H2O Collection from Dragon is your answer to never losing your shades again.

 xp adaptive technology by dragon

Made for an active lifestyle- the fit for living collection

Inspired by their amazing team of young athletes, Dragon would like to announce the arrival of the all new Fit For Living Collection. Classic aesthetics paired with an amazing fit, you will be traveling to your next surf or snow destination with absolute confidence and style.

Made from flexible plastic materials available in a wide array of colors and patterns. Zyl contains organic materials that is manufactured in sheet form (extruded) or pellets (injected).

The new Fit For Living Collection, now available at Zeiss Opticians

Visit the Dragon website to see the collection

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