ZEISS celebrates 100 years of Better Vision

Improved vision means precise vision, branded lenses from ZEISS are in a quality class of their own. ZEISS Clarity quality is the result of 'Ultra Vision' competence. This competence is based on the development of lenses for use in extreme conditions in microsurgery, space, camera optics - and on the 160 years of in-depth research conducted by ZEISS into the optimum interaction of the eyes with lenses in optical systems. ZEISS guarantees the ultimate in lens precision in every finished lens with an engraved logo. This symbol of quality proves that your individual lens contains the same competence that has turned ZEISS into a pioneer within the field of optics

Since 1912, the company has devoted itself to the goal of "better vision" in product development. In the anniversary year 2012, ZEISS introduces innovations that point to the future of "better vision" and which strengthen the company's aim of always being at the forefront of technological innovation. A package of targeted communications will help to increase the number of customer visits to eye care professionals. The anniversary campaign "100 years of precision spectacle lenses  -  100 years of better vision" includes new ZEISS products, a sales campaign and a large-scale brand campaign.

For Carl Zeiss, the year 2012 is marked chiefly by an important anniversary. Exactly 100 years ago the company revolutionized the spectacle lens market with its innovative Punktal® prescription spectacle lenses. Carl Zeiss is now celebrating "100 years of Better Vision. 100 years of ZEISS precision lenses." Under this motto, the company is presenting a firework of innovative products, sales promotions and a marketing campaign to guide consumers directly to ZEISS eye care specialists.


Zeiss spectacle lenses





Mankind achieves more with ZEISS Lenses.

In 1912 Carl Zeiss developed the first axially symmetric spectacle lens with pointfocal imagery. With its extensive expertise in the field of optics, the company has succeeded for the first time ever in calculating a spectacle lens entirely according to mathematical formulas. This is how Punktal®, the first precision spectacle lens, was invented. This was also the start for a new branch of business for Carl Zeiss: ophthalmic optics.

In 1969, when Neil Armstrong took that first small step for man, it was a ZEISS camera lens that recorded that first giant leap for mankind, consequently, ZEISS camera lenses have been used on every manned NASA expedition since 1962.

Google Earth sees more with ZEISS Lenses: Google Earth maps our planet in minute detail - and only the purest images make this possible. ZEISS develops and manufactures the special ZEISS camera lenses used for the aerial photography in Google Earth.

Nobel Prize winners discover more with ZEISS Lenses: ZEISS microscopes are used by Nobel laureates and scientists worldwide, enabling an unparalleled variety of research work. ZEISS microscopes make the in visible visible and turn people into pioneers.

Hollywood captures more with ZEISS Lenses; The best directors in the world choose camera lenses from Carl Zeiss to bring their movies to life with extra contrast and intensity. From 'Lord of the Rings' to 'Perfume' to'James Bond'.

To discover more and experience the benfits of ZEISS lenses, visit us in store or contact us.



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